How to Make It Easy for Newspapers to Link on the Web
There has been a great deal of debate in the last few days about why mainstream news organizations in general and newspapers in particular don’t link out to sources from their stories. Many...
View ArticleSolving Big Universal Problems
The best that any company can hope for is to find a big, universal problem that nobody else has solved. It seems we’ve hit upon that problem, based on the reaction to “How to Make It Easy for Newsrooms...
View ArticleThe Real Cost of Newsroom Inefficiency
How many times today did someone in your newsroom copy and paste content from one system to another? Or move content by logging into multiple systems or emailing files around to editors? How much time...
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Announcing Publish2 News App: White Label HTML5 Tablet App for Publishers
We’re excited to announce the upcoming launch of Publish2 News App, a white label HTML5 tablet app for publishers. We’re following the path blazed by the Financial Times’s HTML5 app, with all the...
View ArticleLegacy Editorial Systems and CMSs Are Killing the News Industry’s Digital...
The news industry’s digital transformation is being thwarted and outright threatened by legacy editorial and content management systems that were not designed to build a bridge from old to new. Here...
View ArticleOld Dogs New Tricks and Crappy Editorial Systems
”You can’t fix what you won’t admit is wrong.” says Digital First Media CEO Jon Paton of the newspaper industry. That much needed tough love applies to the newspaper industry’s struggle with legacy...
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The Chronicle Launches on Publish2′s HTML5 Tablet App
We’re excited to announce that The Chronicle has launched on Publish2’s HTML5 Tablet App. Check it out on an iPad: Open app.chronline.com in the Safari browser on an iPad, then follow the prompt to...
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How to Get 100% of Local Businesses to Advertise Online: Announcing...
Today, less than 10% of local businesses advertise online. But what if you could get almost 100% of local merchants to advertise online? That’s the holy grail that everyone is focused on. Local media...
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Publish2′s BreakingPromos Adds Facebook Support for Businesses
We’re excited to announce that local businesses can now use their Facebook accounts to log into BreakingPromos and reach new customers on local news sites while simultaneously reaching their followers...
View ArticleCompeting for the Holy Grail of Local Online Advertising
“Local is huge, it’s the holy grail of the Internet.” - Sheryl Sandberg, COO, Facebook, on first earnings call Competing for the “holy grail of local online advertising” are: local newspapers, local TV...
View ArticlePublish2 Update: Network Growth and New Business Model
Many people have reached out to us recently and asked, “How’s Publish2 doing? You guys have been very quiet for the last few months.” That’s because we’ve had our heads down rolling out the full...
View ArticleClosing the NPR API Gap
At Publish2, we’re working with some of the largest, most innovative and forward-looking public media organizations. We’re helping them dramatically extend their reach and grow their membership...
View ArticlePublish2 Announces Free Content Platform for Public Media
Public Media has a vision to bring all of their content onto one common platform, to enable an open exchange and create a powerful network. At Publish2, we believe this is a really smart idea! So...
View ArticleLegacy Newspaper Editorial Systems Really Are Killing the Industry
The newspaper industry has staked its future on failed legacy newspaper editorial systems that require “tremendous effort and patience“. GateHouse Media could not implement this old desktop software...
View ArticleScaling Native Advertising
How will native advertising scale? That’s the question on the mind of every brand advertiser, ad agency, and publisher. Native advertising has emerged as a great hope for the future of advertising, to...
View ArticlePublish2 Editorial Platform Free For Publishers Using Native Advertising...
We are excited to announce that Publish2’s platform for editorial optimization is now FREE for any publisher using our native advertising platform, which is available on a revenue share basis....
View Article5 Types of Advertising That Are NOT Native Advertising
When a term is as hot and hyped as “native advertising”, it’s inevitable that everyone will want to appropriate it to describe everything they are doing. Which means the term will be widely...
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Native Advertising in Print Could Save Newspapers
Premium pricing for premium value has made native advertising the great hope for publishers desperate to escape the death spiral of plunging CPM prices for display advertising. For newspapers, premium...
View ArticleWho Will Control the Native Advertising Value Chain?
The display advertising value chain is dominated by ad exchanges and programmatic buying. But who will control the emerging market for native advertising, which depends on human factors to drive real...
View ArticleExplaining Native Advertising to Publishers
Despite all the hype about native advertising, many publishers are still unclear about what native advertising is and why they should run native ads on their sites. Publishers need to understand the...
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